Pritesh Mawdia · Event technology leader, speaker & mentor

Technology is how I help. People are why.

I’m Pritesh Mawdia, Head of Technical Support & Development at Shocklogic. I’ve worked in event and association technology for 20 years, and today I lead a global team behind more than 12 products for the events industry. My work is to make complicated things feel calm for the people relying on them.

DelegateAylesbury, UK
Pritesh Mawdia
Pritesh
Mawdia
Head of Technical Support & Development
HERE TO HELP
LISTEN · SUPPORT · SERVE
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on LinkedIn

About

I’m at my best when I’m in the room, helping.

I’ve worked in event and association technology since 2006. My first day at Shocklogic was a trip to Stockholm to learn every application and its limits. Since then I’ve supported clients across Asia, Africa, Europe, the UK and North America. I spent six years as Technical Support Manager and Account Manager at Appxcel, then returned to Shocklogic in 2018 as Head of Technical Support & Development.

Today I lead the company’s technical strategy, infrastructure and development across more than 12 products for the events industry. My team is spread around the world. I recruit and mentor them, make sure each person has their own growth plan, and still go onsite when big events need support.

A lot of my work happens out of sight. Data that needs replacing the night before doors open. Badges that need printing on demand. An integration that has to just work when five hundred delegates arrive at once. When it goes well, nobody notices the technology. They notice that they were looked after.

That’s the part I care about. Skills can be learned, but human growth is more than professional skills. It’s self-confidence, being kinder than necessary, grit, curiosity, self-awareness, empathy and integrity. It’s also knowing that something isn’t communicated when it’s said, only when the person receiving it understands it. Those are the qualities I try to bring to my work and my life.

Outside work, I give my time where it helps. From 2014 to 2018 I was Assistant Treasurer for SSPC UK in Southall. I helped introduce online and contactless payments there, and ran free lessons teaching older members to use Facebook, Skype, WhatsApp and Viber. The last few years have been a time of reflection for me. Running, walking and reading about growth and awareness have made me a more patient leader and a more present person.

What I believe

Four things that guide how I work

Listen first

People before products

The first conversation should be about the person, their goals and their worries. The software comes second.

Show up

Be there when it counts

Onsite, late at night, before the doors open. Support means being present when the pressure is real.

Make it simple

Technology should serve

Tools are only useful if they take load off people. I look for the solution that makes someone’s day calmer.

Keep growing

Lead from the inside out

Self-awareness makes a better leader. I keep learning, reflecting and moving, on and off the page.

Programme

Talks and conference sessions

I speak about practical technology for associations and event organisers: how to use it to save time, raise revenue, cut waste and look after delegates.

Speaker session

Empowering Associations: Innovative Tech Solutions for Seamless Events

How current tools can solve the logistics and engagement problems association event managers face every day.

International Confex
ExCeL London
Roundtable host

Empowering Associations: Innovative Tech Solutions for Seamless Events

An open, practical discussion with organisers about what works in the real world.

Event Tech Live
London · 13:00–13:45
Onsite lead

PCMA Convening EMEA

Onsite with Shocklogic’s founder to run registration, badge printing and support for 509 delegates from 39 countries across two venues.

Bella Center
Copenhagen
Speaker session

Taking advantage of tech to boost association revenue

New tools and strategies for growing revenue, and getting more from the websites and email platforms associations already have.

International Confex
London
Speaker session

The influence of technology in association management in a post-pandemic world

What changed for associations after 2020, and how technology can help them adapt.

Event Tech Live
Purple Stage · 12:15–12:45
Webinar

Creating value for sponsors through virtual events: Data

Using event data well to create real value for sponsors as events moved online.

Brightelm webinar
Online
Speaker session

Tech for sustainable events

How ePosters, mobile apps and digital tools help events go paperless.

International Confex
London

How I can help

Mentoring, event technology advice and speaking

For people

Mentoring

For people stepping into support, technical or team leadership roles. I’ve grown from junior support to leading a global team, and I mentor my own team every day.

  • Leading a remote, global team
  • Growing from specialist to leader
  • Growth plans, 1:1s and honest feedback
For organisations

Event & association tech

A clear, honest view of the technology behind your events and membership, from someone who has supported it for 20 years.

  • Registration, data and GDPR
  • Technical strategy and infrastructure
  • Sustainable, paperless events
For events

Speaking

Talks, panels and roundtables that are practical and human, drawn from years of real events.

  • Technology for associations
  • Event registration
  • Leading with compassion

Mentoring, event technology or a speaking idea: whichever fits, the first conversation is free.

Book a free 30-min call

Giving back

Charity challenges

Challenges I’ve taken on for causes close to my heart, raising more than £3,100 in donations, plus Gift Aid.

18-mile walk

Chilterns 3 Peaks Challenge

Walked the full 18-mile route from Princes Risborough to Ivinghoe Beacon in memory of my mother, Sharda, raising £1,981.76 from 66 donations, plus £417.63 in Gift Aid.

View on JustGiving →

Rennie Grove
Peace Hospice Care
Head & beard shave

Brave the Shave

Shaved off my long hair and beard in memory of my father, Dhiraj, raising £1,183.61 from 41 donations, plus £197.75 in Gift Aid. My hair went to the Little Princess Trust to make wigs for children.

View on JustGiving →

British Heart
Foundation

In someone else’s words

When Elvira Roger first met the Shocklogic team, she was surprised the conversation went beyond the products. She said Pritesh really listened, and asked about her, her philosophy and her clients.

From “Working at Shocklogic: Elvira Roger”

And at PCMA Convening EMEA 2023

Attendees praised his “exceptional contributions” onsite in Copenhagen.

From the Shocklogic case study

Recognition

Nominated his apprentice, Matthew Rosete, who won Tech LDN Apprentice of the Year 2020 at the LDN Apprenticeships awards.

Get in touch

If you think I can help, I’d like to hear from you.

Whether it’s a speaking invitation, a question about your event technology, or a conversation about leadership and growth, the best place to reach me is LinkedIn. You can also book a free 30-minute call with me directly.

© 2026 Pritesh Mawdia · priteshmawdia.comAylesbury, Buckinghamshire